Our PR will be built around products, news, reviews and interviews. We centralize the creation and release of information with in-country considerations and sharing thru our PR contact list which will also be used to publicize events such as product launches, trade shows etc.
As well as the worlds printed press which we consider to be highly influential and effective, we will look to grow the Brands presence online. This will cover a number of online channels including blogs, vlogs, review sites and YT channels etc.
Where possible, PR will be tracked for opens, click throughs and publication to help analyze engagement and to continue building the brands presence.